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Meta-Connection is evolving and so are we

  • Writer: Harsh Mittal
    Harsh Mittal
  • Jan 31, 2022
  • 2 min read

Meta is an American multinational technology conglomerate that primarily focuses on social media platforms and is developing augmented reality technology.Meta was founded by Mark Zuckerberg on February 2004 out of Cambridge, USA.Meta started as Facebook which was a social media platform allowing users to connect to friends and make connections using the internet which was seen revolutionary back then.Meta is another typical silicon valley startup which was started to solve an actual problem of networking.Their success can be traced back to the widespread use of cell phone and cellular services around 2012.Meta formerly known as Facebook went public on May 18, 2012 with a initial price of 38$ per share.


Meta is currently trading at 300-315$ with a market cap of 890B $.Most of their revenue comes from consumer targeted ads and they rely on the advertisement revenue model while keeping all of their social media platforms free to maximise consumers.In a recent interview, this seems to have been changing as hinted by the executive board that their flagship platform Facebook might have a premium version free of advertisements.Meta is just getting future ready with the acquisition of various companies and development of a new segment in technology.


Meta has a median price forecast of 410$ with a high estimate of 460$ and a low estimate of 250$.The median price represents a 28% increase from the last trade price of 321$.The change in name brought about a period of instability but since then investor confidence has been retained which has led to the chart stabilising to pre-change levels.Facebook changed its name to Meta as they shift their primary focus from social media platforms to augmented reality.This is a part of a long term strategy for Meta to dominate the changing world of technology.


Meta has been successful in the social media space as they were the first mainstream service to enter the market and they entered in a time when cell phones were just coming in the reach of the masses.Their continual success is a result of their active acquisition of growing social media. Platforms like Whatsapp, Instagram and Messenger has allowed Meta to corner the social media market hinting creation of a monopoly.They also sell user data to analytics company which is used to influence consumers and even upsell commodities.This has caused them to be in the public limelight for privacy concerns.This revenue model is getting highly restricted by governments as well as corporates such as Apple where they made privacy changes on iOS enabling users to opt out of an app’s data tracking features. If we look even further ahead, Meta as its new name implies plans to evolve into a metaverse company, that blurs the lines between the physical and digital worlds by merging its social networking, VR, and AR ecosystems. That unification could expand Meta's ecosystem far beyond PCs and smartphones while locking even more users into its services.All of this implies a transforming company with a massive bet on Virtual Reality technology which has had a lot of apprehensions from the public.This is a risky proposition which might play out resulting in monopoly in a future market or this same technology may not be adopted by the masses resulting in a massive failure.




 
 
 

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